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Abercrombie Launches Super Bowl LIX Pop-Up in New Orleans

Author

Slice of Retail Team
January 30, 2025

Key Highlights:

  • Abercrombie House pop-up event on Feb. 8 at The Chicory in New Orleans

  • Features exclusive Super Bowl LIX apparel and licensed NFL fan gear

  • Meet-and-greet with NFL stars Nick Chubb, Fred Warner, and Drake Maye

  • Custom embroidery station for personalized fan merchandise

  • VIP invite-only programming throughout the day

Notable Quotes:

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“At Abercrombie, we’re all about creating moments of surprise and delight for our customers, and Abercrombie House captures that spirit perfectly.”

Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co.
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“The partnership has delivered a style-forward take on fan apparel that has energized fans across demographics, which is imperative to the NFL.”

Ryan Samuelson, Vice President of Consumer Products at NFL

Why This Matters:

Abercrombie & Fitch continues to bridge fashion and sports through its extended NFL licensing agreement, offering a unique in-person shopping experience ahead of Super Bowl LIX. The Abercrombie House pop-up merges exclusive merchandise, star power, and interactive customization, reinforcing the brand’s growing influence in athleisure and fan apparel.