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Adjust's Shopping App Insights Report Highlights Key Trends for Q4 and Beyond

Author

Slice of Retail Team
August 22, 2024

Key Highlights:

  • Shopping app installs surged 61% YoY in H1 2024, outpacing the overall vertical.

  • E-commerce app in-app revenue increased 36% YoY, with Android devices driving 60% of this revenue.

  • App session lengths decreased by 6%, suggesting more efficient user experiences.

  • ATT opt-in rates for shopping apps reached as high as 50% in 2024.

Source (Business Wire)

Notable Quote:

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“Shopping apps are transforming how consumers interact with brands and make purchases. In a competitive market where engagement and customer loyalty are critical to moving the bottom line, staying at the forefront of intergenerational consumer expectations – and the technologies behind them – is paramount.”

Tiahn Wetzler, Director, Content & Insights at Adjust

Our Take:

Adjust's latest report underscores the significant growth in the shopping app sector, driven by innovative digital shopping experiences and the increasing prevalence of mobile wallets. As we approach the critical Q4 shopping season, marketers must leverage these insights to optimize their strategies, particularly by embracing AI, AR, and emerging channels like social commerce and CTV. The reported increase in ATT opt-in rates highlights the growing consumer trust, further enabling marketers to refine their targeting and personalization efforts. Staying ahead in this rapidly evolving landscape will require a data-driven approach and a keen understanding of shifting consumer behaviors.