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Affirm Expands BNPL Network with New Holiday Retail Partners

Author

Slice of Retail Team
December 05, 2024

Key Highlights:

  • Affirm adds new retail partners including Hotels.com, Garmin, and Living Spaces, expanding its merchant network by over 20% year-over-year.

  • Consumers can pay over time at checkout with 0% APR options on eligible purchases.

  • Flexible payment options now available via Affirm Card, App, and digital wallets, ensuring accessibility.

  • Affirm saw a 40-50% YOY spike in electronics and travel sales during Black Friday Cyber Monday.

Source: Business Wire

Notable Quotes:

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“Credit cards are being left behind like unwanted lumps of coal as more consumers choose Affirm for its clear terms, lack of hidden fees, and lack of late charges."

Vishal Kapoor, SVP of Product at Affirm
❝

“I love to Affirm my purchases and have been hoping to see their payment option available at checkout in more of my go-to-stores.”

Olivia Martinez, consumer at Affirm

Our Take:

Affirm’s strategic partnerships with major retailers are well-timed for the holiday season, highlighting the growing consumer preference for flexible, transparent payment solutions. With a seamless user experience and no hidden costs, Affirm is positioned as a leader in the BNPL space. The emphasis on customer empowerment through clear terms is a sharp contrast to traditional credit models, likely fueling further growth as BNPL adoption accelerates.