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Alex Alston Appointed VP of Skylar Clean Beauty at Starco Brands
Slice of Retail Team
August 01, 2024
Key Highlights:
Alex Alston joins Skylar Clean Beauty as Vice President.
Extensive background in beauty and luxury e-commerce with a proven track record.
Former VP of Global Marketing and Creative at Rose Inc. and launch partner for r.e.m. beauty.
Transformative leadership at NET-A-PORTER and other prestigious brands.
Visionary leader with expertise in strategic and creative direction.
Source (Business Wire)
Notable Quotes:
“Alex’s extensive background across leading brands and his ability to merge creativity with strategic business results make him the ideal leader for Skylar. His expertise and out-of-the-box thinking will be crucial as we build out the Skylar brand and new ventures for the company.”
“I am thrilled to join the Starco Brands family, a company with an incredible culture and mission to spark excitement in the everyday. The idea of bringing behavior-changing products to market excited and inspired me from our very first discussion.”
Our Take:
The appointment of Alex Alston as Vice President of Skylar Clean Beauty represents a strategic move for Starco Brands, underscoring their commitment to innovation and leadership in the beauty sector. Alston's impressive resume, featuring roles at Rose Inc., r.e.m. beauty, and NET-A-PORTER, highlights his capability to drive brand growth and market differentiation. His visionary approach and experience in e-commerce and luxury brands are poised to elevate Skylar’s market presence and customer engagement strategies. This leadership change is expected to further solidify Skylar’s position as a pioneering force in clean and hypoallergenic fragrances, expanding its influence in the beauty industry.