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Allen Edmonds Launches The Reserve Collection, Elevating American Luxury Shoemaking

Author

Slice of Retail Team
August 26, 2024

Key Highlights:

  • Launch of The Reserve Collection: A celebration of over a century of American shoemaking excellence.

  • Handcrafted in America: Produced in Port Washington, Wisconsin, by the nation’s top artisans.

  • Exclusive and Sustainable: Limited edition shoes priced from $800 to $3,000, featuring a commitment to quality and sustainability.

  • Modernized Heritage: Includes eight distinct styles with contemporary fits and heritage details.

Source (Business Wire)

Notable Quote:

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"The Reserve Collection demonstrates our belief in the power of the Allen Edmonds brand and commitment to raising the bar on American Luxury. By championing American craftsmanship, deepening our focus on sustainability, elevating and expanding our market presence, we are ensuring that Allen Edmonds will continue to lead as an iconic American heritage luxury brand."

Jay Schmidt, President and CEO at Caleres

Our Take:

Allen Edmonds’ introduction of The Reserve Collection not only underscores its unwavering dedication to American craftsmanship but also strategically positions the brand at the forefront of the luxury shoemaking market. By combining heritage techniques with modern aesthetics, Allen Edmonds appeals to a discerning clientele that values both tradition and innovation. The brand's focus on sustainability through their Recraft program further enhances their market appeal, aligning with the growing consumer demand for luxury products that offer longevity and reduced environmental impact. This launch could potentially strengthen Allen Edmonds' position as a leader in the American luxury shoe market.