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- Alpha x Lee Collaboration Brings Military and Denim Heritage to Life
Alpha x Lee Collaboration Brings Military and Denim Heritage to Life
Slice of Retail Team
November 18, 2024
Key Highlights:
Eight-piece capsule collection merges military-inspired designs with Lee’s heritage denim styles.
Features iconic pieces like the Reversible MA-1 Bomber Jacket, Rider Jacket, and Flight Suit.
Available now in the US and select Asia markets, priced $60–$310.
Source: Business Wire
Notable Quotes:
"The shared history of Lee and Alpha as American brands has created a unique offering that we’re really excited to unveil. The craftsmanship and details in each piece show why workwear and military styles continue to command attention in the world of fashion."
"Together with Lee, we’re celebrating our shared history as American brands with authentic legacies, telling a story through each piece that resonates with those who value style and durability."
Our Take:
The Alpha x Lee collaboration strikes a perfect balance between heritage and innovation, honoring the shared American roots of military and workwear styles. This collection’s modern reinterpretation of iconic designs like the MA-1 Bomber Jacket and Lee Rider Jacket elevates timeless silhouettes while offering practicality for today’s consumer. The attention to craftsmanship and authenticity ensures this capsule resonates with fans of both brands and celebrates the enduring appeal of durable, stylish apparel.