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Amazon Announces Enhancements to Buy with Prime and Amazon Multi-Channel Fulfillment

Author

Slice of Retail Team
September 20, 2024

Key Highlights:

  • Amazon partners with PayPal, Google, TikTok Ads, and Shopify to enhance Buy with Prime and Amazon MCF services.

  • Buy with Prime reports a 45% increase in orders year-over-year and a 16% boost in revenue per shopper.

  • Amazon MCF standard delivery now reduced to 3 business days at no extra cost.

  • New advertising solutions on TikTok and Google Shopping integrate real-time delivery estimates to boost conversion.

  • Over 200,000 U.S. merchants now leverage Amazon MCF with a 70% increase in orders fulfilled.

Notable Quotes:

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"Both services have seen significant growth over the last year, and we’re delighted to add to the momentum and partner with PayPal, Google, TikTok Ads, and Shopify to give brands even more options to grow their businesses."

Peter Larsen, Vice President at Buy with Prime and Amazon Multi-Channel Fulfillment
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"Our experience with Buy with Prime is simple: it works, and it works well. We think it’s a powerful solution for merchants, and those who adopt it will see the rewards—quickly."

David Parrish, CEO at SnS Grills
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"With Amazon Multi-Channel Fulfillment, our ability to scale was essentially unlimited. We didn’t have to buy warehouses, trucks, planes, or other logistics resources—we could rely on Amazon to provide that."

Craig Barnell, COO at Fishers Finery

Our Take:

Amazon's continued innovation in Buy with Prime and Amazon Multi-Channel Fulfillment (MCF) further cements its position as a key player in ecommerce, offering merchants robust tools to scale and improve customer experiences across multiple platforms. By integrating new features such as PayPal
payment options, faster delivery times, and advanced advertising solutions, Amazon continues to empower merchants to drive traffic, increase conversions, and exceed customer expectations. The company's partnerships with leading platforms like Google, TikTok, and Shopify ensure that businesses can reach a broader audience and leverage Amazon's world-class fulfillment infrastructure.