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Anthropologie Launches Celandine, A New Resort Wear Label

Anthropologie Launches Celandine, A New Resort Wear Label

Slice of Retail Team
January 31, 2025

Key Highlights:

Anthropologie introduces Celandine, a new exclusive resort wear label.
The collection includes dresses, swimwear, cover-ups, accessories, skincare, and beauty.
Designed in-house, featuring playful colors, novelty textures, and breathable fabrics.
Vacation-related searches surged +97% YoY, driving demand for resort wear.
Exciting launch activations include a Miami pop-up, a United Airlines partnership, and a custom Aubi & Ramsa ice cream flavor.

Source: PR Newswire

Notable Quotes:

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"We've seen tremendous success in our vacation and resort wear categories, particularly in swim, which has shown double-digit growth year over year."

Holly Thrasher, Chief Merchandising Officer at Anthropologie Women's and Weddings

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"Celandine reflects a deep understanding of our customer's needs... the label was designed with travel in mind, ensuring a curated collection that spans the entire vacation experience."

Richa Srivastava, Chief Creative Director of Design at Anthropologie

Why This Matters:

Anthropologie’s Celandine launch capitalizes on booming demand for resort wear, with searches for vacation-related styles up +97% YoY. As travel rebounds, customers seek versatile, stylish pieces for their getaways. Through strategic brand partnerships with United Airlines and Aubi & Ramsa, plus a high-impact Miami pop-up, Anthropologie is reinforcing its dominance in the resort wear category. With 120 store placements and a strong digital push, Celandine is set to redefine vacation fashion for shoppers nationwide.