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- Bali Launches Airiest, Most Breathable Collection: Bali Breathe
Bali Launches Airiest, Most Breathable Collection: Bali Breathe
Slice of Retail Team
August 07, 2024
Key Highlights:
Bali introduces its airiest, most breathable collection yet.
Combines nearly a century of design expertise with modern comfort and style.
Features bras, underwear, and shapewear in luxe cotton modal fabric.
Available online and at major retailers, priced $13 - $48.
Sizes range from S-2XL for underwear and bras, with alpha and cup/band sizing: S-3XL; 34-42 C-DD.
Source (Business Wire)
Notable Quotes:
“Bali Breathe offers our consumers meticulous craftsmanship ensuring a perfect fit, while offering elegance and unmatched comfort.”
“Bali Breathe marks a new age of comfort and elegance in innerwear, delivering the quality and support our customers know and expect with a luxurious softness and modern femininity.”
Our Take:
Bali’s new Breathe collection marks a significant leap in the innerwear market, blending nearly a century of expertise with contemporary design to meet the evolving needs of modern consumers. This launch not only reinforces Bali's position as America’s top bra brand but also highlights their commitment to providing luxurious comfort and style at affordable prices. The use of high-quality materials like luxe cotton modal and smooth stretch lace ensures that the collection offers both breathability and elegance, catering to women who value both comfort and aesthetics in their everyday wear. This strategic revitalization is poised to set new standards in the intimate apparel industry.