Best Buy Launches Marketplace to Expand Tech Offerings

Author

Slice of Retail Team
January 20, 2025

Key Highlights:

  • Best Buy Marketplace launches later this year, powered by Mirakl.

  • Customers gain access to new brands, products, and categories faster.

  • Third-party sellers can integrate products into BestBuy.com and the Best Buy App.

  • Opportunities for sellers include expanded reach, brand growth, and Best Buy Ads support.

  • Sellers can visit BestBuy.com/Marketplace to apply and prepare.

Source: Direct

Notable Quote:

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“We’re incredibly excited to roll out Best Buy Marketplace later this year and provide our customers an expanded assortment of products, new categories and the ability to bring them emerging tech more quickly. Not only will we be able to introduce new brands, but these sellers will also have the opportunity to get in front of a much larger audience of shoppers alongside other reputable brands.”

Frank Bedo, Chief Marketplace and eCommerce Officer at Best Buy

Why This Matters:

The launch of Best Buy Marketplace represents a pivotal move in the retail tech industry, allowing customers access to cutting-edge products while offering third-party sellers a platform to showcase and grow their brands. This initiative aligns with Best Buy’s commitment to enhancing customer experience and solidifies its position as a leader in providing innovative technology solutions.