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Big Lots Brings Back 'Black Friday Fridays' with Huge Discounts

Author

Slice of Retail Team
September 17, 2024

Key Highlights:

  • 'Black Friday Fridays' return with up to 50% off select items every Friday through Dec. 6.

  • One-day Halloween décor closeout event kicks off on Friday, Sept. 13, with 50% off.

  • Sign up for BIG Rewards to get early notifications of each week's deal.

  • Big Lots Foundation to match donations to The Kids Mental Health Foundation, up to $50,000.

Source: PR Newswire

Notable Quote:

❝

"Big Lots is helping shoppers live big and save lots again this season by giving them a significant head start on some of our biggest Black Friday-level deals of the year."

Bruce Thorn, President and CEO at Big Lots

Our Take:

Big Lots is capitalizing on the early holiday shopping trend by launching its 'Black Friday Fridays' promotion, a clever strategy to draw in budget-conscious consumers. By offering a series of one-day deals and linking it to philanthropic efforts through The Kids Mental Health Foundation, the company strengthens its appeal to both value-driven and socially-conscious shoppers. This initiative could also increase loyalty, especially with the promotion of their BIG Rewards program.