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Big Lots Celebrates National Bargain Hunting Week with New Initiatives and Survey Insights
Slice of Retail Team
August 13, 2024
Key Highlights:
Big Lots celebrates National Bargain Hunting Week, Aug. 12-18, with daily "Bargain of the Day" deals.
New survey reveals 85% of shoppers enjoy the thrill of finding deals, with 62% finding bargain shopping therapeutic.
Top categories for bargain shoppers include apparel, pantry items, seasonal décor, and furniture.
BIG Rewards members get early access to daily deals.
Source (PR Newswire)
Notable Quote:
"National Bargain Hunting Week, like Big Lots, celebrates savvy shoppers and the thrill they feel when finding a great deal. Whether it's restocking the pantry or finding the perfect piece of furniture, we're dedicated to offering top-quality brands at unbeatable prices."
Our Take:
Big Lots is strategically leveraging National Bargain Hunting Week to reinforce its brand identity as a top destination for savvy shoppers. The company’s focus on delivering new deals daily and its emphasis on shopper habits aligns with current consumer behavior trends, particularly in a challenging economic climate. By tapping into the psychological appeal of bargain hunting and emphasizing essential household categories, Big Lots positions itself to capture a larger share of the budget-conscious market, ensuring continued customer engagement and loyalty.