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- Boll & Branch Makes Fashion Week Debut with Prabal Gurung Collaboration
Boll & Branch Makes Fashion Week Debut with Prabal Gurung Collaboration
Slice of Retail Team
September 10, 2024
Key Highlights:
Boll & Branch debuts at New York Fashion Week with a collection designed by Prabal Gurung.
100% organic Summit Supima cotton used in the collection, also featured at the 2024 Met Gala.
The Holi-inspired finale showcased models in white garments showered with colorful powder, symbolizing new beginnings.
Boll & Branch continues to lead the luxury bedding market with sustainable practices and customer-focused experiential services.
Source (Business Wire)
Notable Quotes:
“I was inspired by Boll & Branch’s Supima cotton – the movement, structure, ease, and beauty – that I felt compelled to create a powerful and dedicated moment."
“For Prabal to find its quality worthy of not only the Met Gala but also his Fashion Week show really shows how impactful our work has been.”
Our Take:
Boll & Branch’s collaboration with Prabal Gurung at New York Fashion Week marks a significant milestone for the brand, merging luxury home textiles with high fashion. By leveraging its sustainable practices and signature Summit Supima cotton, Boll & Branch continues to redefine the luxury fabric industry. This partnership not only enhances their brand prestige but also underscores their commitment to quality, sustainability, and deep cultural roots, as highlighted by the Holi-inspired collection. With their focus on delivering high-end experiences to customers, Boll & Branch is setting a new standard for luxury home brands, both in product innovation and customer engagement.