- Slice of Retail
- Posts
- Brooks Brothers Launches New World Mastercard® with Imprint
Brooks Brothers Launches New World Mastercard® with Imprint
Slice of Retail Team
August 01, 2024
Key Highlights:
Earn points on Brooks Brothers purchases, gas, groceries, and dining.
Powered by Imprint’s cutting-edge technology for an enhanced experience.
Completed in just six months, marking Imprint's first portfolio conversion.
Expands Imprint’s reach into fashion brands with seamless delivery at scale.
Source (Business Wire)
Notable Quotes:
"At Brooks Brothers, we are committed to providing our customers with exceptional quality, service, and value. Partnering with Imprint and using its advanced technology for the new Brooks Brothers World Mastercard® is essential in making our customer experience more rewarding, engaging, and empowering. We’re looking forward to rolling this out to our customers and providing them with the high-quality experience they’ve come to expect from us at Brooks Brothers."
“Customer loyalty is top-of-mind for many brands today as customer acquisition costs rise, inflation makes consumers more price-sensitive, and established brands face increased competition from technology-native companies. We are proud to collaborate with Brooks Brothers to create a seamless, personalized experience that is reflective of such a beloved and long-standing brand.”
Our Take:
The introduction of the Brooks Brothers World Mastercard® in partnership with Imprint marks a significant milestone in the co-branded credit card market. This collaboration leverages Imprint's advanced technology to offer an enriched customer experience, aligning perfectly with Brooks Brothers' longstanding commitment to quality and service. The successful and rapid conversion of this portfolio demonstrates Imprint's capability to execute large-scale projects efficiently. As the financial landscape evolves, such partnerships will be crucial for established brands to maintain customer loyalty and drive engagement in a competitive market.