Bruno Maier Appointed CEO of United Wheels

Author

Slice of Retail Team
December 05, 2024

Key Highlights:

  • Bruno Maier becomes CEO of United Wheels and Huffy Corporation, succeeding Claude Jordan.

  • 30+ years of industry experience, including leadership roles at Pacific Cycle and PeopleforBikes.org.

  • Oversaw key innovations, including the electrified Huffy Green Machine and global brand expansions.

  • Pledges to foster innovation, collaboration, and brand growth in his new role.

Source: Business Wire

Notable Quotes:

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"I am honored and excited to serve as the President and CEO of United Wheels."

Bruno Maier, President & CEO at United Wheels
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"His promotion to CEO is well-deserved and reflects his outstanding contributions to UW."

Bailey Liu, Chairman at Covation Holdings Limited

Our Take:

Bruno Maier's appointment marks a strategic move for United Wheels as the company continues to expand globally and invest in rider-focused innovations. His extensive experience and leadership during turbulent industry times, such as the post-pandemic landscape, underscore his capability to lead United Wheels into a dynamic and innovative future. His emphasis on collaboration and brand value aligns well with the company’s growth trajectory.