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Bumble and bumble Debuts in Amazon Premium Beauty Store
Slice of Retail Team
July 01, 2024
Key Highlights:
Bumble and bumble launches in the U.S. Amazon Premium Beauty store.
Prime members enjoy fast, free shipping on all orders.
Access to Bumble and bumble's haircare expertise and styling tips.
Wide selection of top products, including bestsellers and new favorites.
Interactive styling quiz and educational video content available.
Source (Business Wire)
Notable Quote:
“The new Bumble and bumble brand store in Amazon Premium Beauty is a styling destination. We are excited to bring our full range of high-performing haircare products to Amazon’s expansive customer base, from our iconic styling products to our diverse range of shampoos and conditioners for all hair types and textures.”
Our Take:
The entry of Bumble and bumble into the Amazon Premium Beauty store marks a significant expansion for the brand, making its high-performance products more accessible to a broader audience. This strategic move not only leverages Amazon's vast customer base but also enhances the shopping experience with fast, free shipping for Prime members. The inclusion of interactive features like the styling quiz and educational videos underscores Bumble and bumble's commitment to empowering consumers with the knowledge to achieve professional-grade hairstyling at home. This launch is poised to strengthen Bumble and bumble's market presence and drive growth in the competitive beauty sector.