Key Highlights:

• Cécred’s first retail expansion launches April 6, 2025, at 1,400+ Ulta Beauty stores and online.

• The biggest exclusive hair launch in Ulta Beauty’s history.

• The award-winning Foundation Collection includes bestselling Hydrating Shampoo & Conditioner, Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.

• Custom in-store fixtures, displays, and salon integrations to enhance customer experience.

• Launch aligns with Cécred’s 1-year anniversary, marking its next growth phase.

Source: Business Wire

Notable Quotes:

Why This Matters:

Cécred’s exclusive launch at Ulta Beauty marks a major milestone in expanding premium, science-backed hair care to a wider audience. With Ulta Beauty’s salon presence and nationwide reach, this partnership strengthens Cécred’s mission of transforming haircare for all textures and types. Beyoncé’s vision for inclusive, high-performance hair care is now more accessible than ever, reinforcing the brand’s commitment to innovation and cultural impact.