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Calvin Klein Launches CK One Essence: A Bold New Take on the Iconic Scent
Slice of Retail Team
August 07, 2024
Key Highlights:
Intensified version of the iconic CK One fragrance
Master Perfumer Alberto Morillas crafted the new scent
Top notes of vibrant Italian Bergamot and blood orange
Heart notes featuring high-quality teas, including organic green tea
Sustainable, upcycled musk and creamy sandalwood base
Source (Business Wire)
Notable Quotes:
"Amplified with double the concentration of the original eau de toilette for long-lasting, powerful freshness, CK One Essence modernizes the original juice’s defiant notes to create a new olfactory symbol of timeless unity."
"The campaign shows the cast moving dynamically in harmony, in contrast and with total energy to the anthemic synths of New Order’s ‘Blue Monday,’ celebrating a generation at one with themselves and each other."
Our Take:
The launch of CK One Essence marks a significant milestone in the fragrance industry, celebrating 30 years of the original CK One's legacy with a contemporary twist. This intensified version, masterfully crafted by Alberto Morillas, stays true to the original's olfactive DNA while incorporating modern, sustainable elements. The use of responsibly sourced Italian Bergamot and upcycled musk highlights Calvin Klein's commitment to sustainability. The campaign, directed by Alasdair McLellan, resonates with the brand's signature rebellious spirit and unity, appealing to a new generation. The luxurious packaging and premium ingredients further elevate CK One Essence, making it a noteworthy addition to the Calvin Klein fragrance portfolio.