- Slice of Retail
- Posts
- Centric Brands Announces Global Licensing Agreement with Messi Brand
Centric Brands Announces Global Licensing Agreement with Messi Brand
Slice of Retail Team
June 19, 2024
Key Highlights:
Centric Brands secures exclusive global licensing with Messi Brand.
Wide range of Messi branded lifestyle products to launch Summer 2024.
Categories include apparel, accessories, home textiles, and more.
Source (Business Wire)
Notable Quotes:
“Widely regarded as one of the greatest soccer players of all time, we are thrilled to introduce the authentic Messi branded lifestyle products globally to the passionate fan across all ages, categories and retailers. The continued rise in popularity of soccer across all ages and territories marks a significant opportunity for Centric to do what we do best and create outstanding products and experiences to continue to grow an already powerful brand.”
"I thank Centric Brands for the trust placed in making the Messi Brand grow globally in different lifestyle categories, I hope that it will be liked by people.”
Our Take:
This strategic alliance between Centric Brands and the Messi Brand represents a significant milestone in the global lifestyle market. By leveraging Centric Brands' extensive expertise in design, marketing, and operations, this partnership is poised to expand the reach and impact of the Messi brand significantly. The comprehensive range of products, covering various categories from apparel to home textiles, caters to a broad audience and underscores the global appeal of Lionel Messi. This initiative not only capitalizes on the growing popularity of soccer worldwide but also showcases Centric Brands' ability to create and market high-quality products that resonate with consumers across different demographics and regions. The anticipated Summer 2024 launch will be a pivotal moment, setting a new benchmark in branded lifestyle products.