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- Circulose Announces Helena Helmersson and Jonatan Janmark as New Leaders
Circulose Announces Helena Helmersson and Jonatan Janmark as New Leaders

Key Highlights:
Helena Helmersson appointed Chairman of the Board; previously CEO at H&M Group.
Jonatan Janmark named CEO; brings sustainability expertise from McKinsey & Company.
Leadership to drive Circulose’s mission to make fashion circular.
Magnus continues operational leadership after successful tenure as interim CEO.
Circulose aims to transform the textile industry with renewable materials like CIRCULOSE®.
Source: Direct
Notable Quotes:
“A challenger like Circulose will need experienced and world-class leaders to drive change. We are immensely proud to attract Helena and Jonatan, a true dream team.”
“Circulose feels very much like a natural fit for me and for the future, and I look forward to contributing with my many years of experience in the fashion industry.”
“We recognize the many challenges ahead, but we are fully committed to seeing the shift to a circular textile industry through.”
Our Take:
This leadership transition marks a pivotal moment for Circulose. With Helena Helmersson’s sustainability-driven fashion expertise and Jonatan Janmark’s deep understanding of navigating sustainability transitions, Circulose is well-positioned to scale its renewable textiles mission. Their collaborative leadership, combined with Altor’s support, underscores the company’s commitment to addressing global textile waste and promoting circularity in fashion. This move could signal transformative progress in making the apparel industry more sustainable.