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Coofandy and Ekouaer Debut at NYFW, Marking a New Chapter in Global Fashion

Author

Slice of Retail Team
September 04, 2024

Key Highlights:

  • Coofandy and Ekouaer debut at New York Fashion Week with a runway show at Cipriani 25 Broadway on September 8, 2024.

  • Coofandy to showcase 40 menswear looks with a top supermodel opening the show.

  • Ekouaer presents 20 womenswear looks, highlighting versatile sleepwear.

  • Italian designer Isabella Cortese collaborates on 28 pieces, blending minimalism with nature.

  • Global expansion with 60% annual revenue growth across 30+ countries.

Source (PR Newswire)

Notable Quotes:

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"Our rapid growth is attributed to our data-driven product development and sales strategies. Our in-house product team of 15 specialists works tirelessly on big data initiatives, allowing us to turn designs into products in just one to two weeks."

Silvia Zhang, Brand Manager at Coofandy
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"The 2025 Spring-Summer collection is designed for the fashion-forward, free-spirited woman, who values comfort just as much as style."

Roger Luo, Brand Director at Ekouaer
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"Amazon provides an excellent platform for brands like Coofandy and Ekouaer to connect with and serve a global audience. Coming to New York Fashion Week jumpstarts our branding growth efforts and heralds a new chapter for both brands."

Oliver Chen, Founder at Coofandy and Ekouaer

Our Take:

The debut of Coofandy and Ekouaer at New York Fashion Week represents a pivotal moment for both brands as they transition from e-commerce success stories to established names in the global fashion industry. Their data-driven approach, coupled with strategic collaborations, positions them for continued growth and influence. This runway event at such an iconic venue not only amplifies their brand identity but also signals their readiness to compete with longstanding fashion giants on the world stage. As they explore direct-to-consumer models and potential brick-and-mortar expansions, Coofandy and Ekouaer are set to redefine their market trajectory, promising a dynamic future ahead.