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Cupshe x JoJo Fletcher Party Collection: Holiday Apparel Debut

Author

Slice of Retail Team
November 11, 2024

Key Highlights:

  • First-ever apparel line from Cupshe co-designed with JoJo Fletcher.

  • 23 holiday styles in Festive Dressy Casual and Holiday Evening Party categories.

  • Sizes XS to XL, priced from $23.99 to $99.99.

  • Available exclusively on cupshe.com.

  • Inspired by versatile holiday styles, from cozy daytime to elegant evening.

Source: PR Newswire

Notable Quotes:

❝

"The inspiration for this holiday collection came so naturally... This collection is all about blending cozy and festive spirits for casual daytime gatherings with bold and elevated looks for any evening party!"

JoJo Fletcher, Spokesperson of the Year 2024 at  Cupshe
❝

"JoJo is incredibly hands-on, from fabric selection to fittings and styling. This marks our first Cupshe apparel co-design, and working with her is always an exciting journey full of fresh, creative discoveries."

Jessie Han, Senior Marketing Director at Cupshe

Our Take:

Cupshe’s expansion into apparel marks a significant milestone, broadening its reach in the fashion industry beyond its swimwear roots. Partnering with JoJo Fletcher, a highly engaged and relatable figure in popular culture, aligns the brand with a strong spokesperson who resonates with Cupshe's ethos of vibrancy and accessibility. The collection’s versatility—transitioning seamlessly from day to night—offers consumers flexible styling options for the holiday season, potentially positioning Cupshe as a go-to for festive attire. This collaboration is a savvy move to deepen customer loyalty and expand product offerings, especially as it leverages Fletcher’s influence and direct involvement in the design process.