Key Highlights:

• U.S. Cyber Five online sales surged 6%, reaching $41 billion, according to Adobe.

• Signifyd reported record-breaking merchant sales, with peaks surpassing $1 million per minute.

• Top-selling items included Birkenstock Boston Clogs, Samsung Galaxy S24 Ultra, HP laptops, and Aeron chairs.

• 25% of products hit their lowest prices during Cyber Five, underscoring consumers’ deal-seeking focus.

• Discounted orders rose to 35%, with the average discount reaching 28.8%.

Source: Business Wire

Notable Quote:

Our Take:

The 2024 Cyber Five period revealed key shifts in consumer behavior and spending patterns. Shoppers embraced early deals, pulling sales forward by nearly 16% in the week leading up to the event. This shift underscores a growing trend: consumers prioritize discounts and value over traditional shopping days.

Despite a 6% overall sales growth, certain categories struggled, with electronics declining 7% and beauty falling 4%. However, the rise in general merchandise (+12%) and luxury goods (+13%) demonstrates resilience in specific sectors. As the shopping season continues, retailers must focus on providing competitive deals while adapting to the "new normal" of value-conscious consumer habits.

Signifyd’s data highlights the evolving role of eCommerce in a compressed holiday period, showing how tech-savvy merchants can thrive with data-driven strategies.