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- De’Longhi Magnifica Start Espresso Machine Debuts at Target Nationwide
De’Longhi Magnifica Start Espresso Machine Debuts at Target Nationwide
Slice of Retail Team
October 25, 2024
Key Highlights:
First fully automatic espresso machine available in Target stores nationwide.
One-touch technology for hassle-free brewing of espresso and coffee drinks.
Bean-to-cup experience featuring freshly ground beans and a customizable milk frother.
Available in over 1,100 Target stores and online at Target.com for $499.95.
De’Longhi’s mission is to bring high-quality coffee beverages into American homes.
Source: Business Wire
Notable Quote:
“De’Longhi is on a mission to bring high-quality coffee house beverages into American homes. The Magnifica Start espresso and coffee machine is a revolutionary model because we’ve taken the same quality engineering and one-touch technology found in our top-tier luxury models and made it more accessible for American households.”
Our Take:
De’Longhi’s introduction of the Magnifica Start espresso machine at Target represents a strategic move to broaden its consumer base by making high-end coffee technology more accessible. By positioning its first fully automatic espresso machine in a mainstream retailer like Target, De’Longhi is capitalizing on a growing demand for premium, at-home coffee experiences. This launch not only expands De’Longhi’s presence in the U.S. market but also reinforces the brand’s commitment to quality and convenience in the coffee space.