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DICK'S Sporting Goods Partners with Celtics and Red Sox
Slice of Retail Team
July 07, 2024
Key Highlights:
Multi-year partnerships with the Boston Celtics and Red Sox.
DICK'S House of Sport opens at Prudential Center.
Exclusive access to tickets and fan experiences.
In-arena signage at TD Garden and Fenway Park.
Youth initiatives: Boston Red Sox's Kid Nation and Junior Celtics Academy.
Source (PR Newswire)
Notable Quotes:
"When you think about sports and Boston, this city has so many iconic teams. The Celtics and Red Sox are among the very best of them."
"We are thrilled to partner with DICK'S Sporting Goods. Their commitment to fostering lasting relationships at the community level is exactly what we envisioned for the Official Sporting Goods Retail Partner of the Boston Red Sox."
"DICK'S Sporting Goods has consistently upheld their commitment to support athletics at local community levels. As a brand that aligns with our core Celtics values, we are proud to call them our Official Sporting Goods Retail Partner."
Our Take:
DICK'S Sporting Goods' strategic partnerships with the Boston Celtics and Red Sox mark a significant expansion of the brand's influence within the Boston sports community. These collaborations not only enhance DICK'S visibility through exclusive signage and fan experiences but also demonstrate their commitment to youth sports initiatives. The opening of DICK'S House of Sport at Prudential Center further cements their presence in the region, offering innovative in-store experiences and a wide range of athletic products. This move aligns with DICK'S ongoing efforts to support local sports and foster community engagement, ensuring a mutually beneficial relationship with two of Boston's most iconic sports franchises.