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Dunnhumby Launches Competitive Threat Evaluator for Retailers

Author

Slice of Retail Team
June 30, 2024

Key Highlights:

  • Swiftly diagnoses competitive threats at chain, geographic, and store levels.

  • Combines Placer.ai geo-location data with dunnhumby’s Retailer Preference Index.

  • Early access available for grocery retailers, other sectors to follow.

Source (Business Wire)

Notable Quote:

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“But with dunnhumby’s Competitive Threat Evaluator, retailers have a single dataset that provides invaluable shopper insights and store preferences to make sure they stay on top of their competitive threats.”

Matt O’Grady, President of the Americas at Dunnhumby

Our Take:

The launch of dunnhumby's Competitive Threat Evaluator marks a significant advancement for retailers aiming to understand and mitigate their competitive challenges. By leveraging the combined power of geo-location data and customer perception insights, this tool offers a comprehensive view of the competitive landscape. Retailers can now make informed decisions on resource allocation, store strategies, and marketing initiatives, ultimately enhancing their competitive edge in a rapidly evolving market. This innovative solution is set to transform how retailers approach competition, making it an invaluable asset for sustained growth and customer satisfaction.