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Foot Locker Enhances FLX Rewards Program and Announces Mobile App Upgrades

Author

Slice of Retail Team
July 03, 2024

Key Highlights:

  • FLX Rewards introduces FLX Cash for discounts and exclusive member benefits.

  • Mobile app upgrades include real-time launch updates and improved functionality.

  • Registration for the loyalty program is open nationwide in stores and online.

  • Foot Locker aims for 50% loyalty penetration by 2026, with a long-term goal of 70%.

  • The redesigned app will feature a "Heat Monitor" and "Store Mode" in early 2025.

Source (PR Newswire)

Notable Quotes:

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"Our enhanced FLX Rewards program represents a significant step in providing a seamless shopping experience for sneaker enthusiasts. Aligned with our Lace Up Plan, we believe this initiative strengthens our customer relationships and cements Foot Locker's position as a leading omnichannel retailer."

Mary Dillon, President and CEO at Foot Locker, Inc
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"The launch of our new FLX Rewards program underscores our commitment to delivering a best-in-class omnichannel experience. As Foot Locker upholds its legacy as the global leader in sneaker culture, this new program provides our customers with the best in sneaker inspiration, rewards, and personalization."

Kim Waldmann, SVP and Chief Customer Officer at Foot Locker, Inc

Our Take:

Foot Locker's enhancements to the FLX Rewards program and forthcoming mobile app upgrades signify a strategic move towards deeper customer engagement and streamlined omnichannel experiences. The introduction of FLX Cash and exclusive benefits not only incentivizes customer loyalty but also enhances the overall shopping experience. By targeting a 50% loyalty penetration by 2026 and a redesigned mobile app with real-time updates and improved functionality, Foot Locker demonstrates a robust commitment to innovation and customer satisfaction. These initiatives align well with the company's Lace Up Plan, positioning Foot Locker to solidify its leadership in the competitive sneaker retail market.