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FullBeauty Brands Acquires Avenue Stores from City Chic Collective
Slice of Retail Team
June 20, 2024
Key Highlights:
FullBeauty Brands acquires Avenue Stores from City Chic Collective.
Avenue.com to integrate into FullBeauty’s classic digital mall.
Acquisition expands FullBeauty’s market presence in the plus-size sector.
Source (Business Wire)
Notable Quote:
“We are excited to welcome Avenue to the FullBeauty Brands family, which we believe will further our leading position in size-inclusive fashion as the one-stop destination for great fitting, quality, on-trend, size-inclusive apparel. We hope to execute the same with Avenue and build on the successes from Catherine’s.”
Our Take:
The acquisition of Avenue Stores by FullBeauty Brands signifies a strategic move to bolster its portfolio in the thriving plus-size apparel market. FullBeauty, known for its comprehensive digital mall catering to size-inclusive fashion, will benefit significantly from Avenue’s established e-commerce presence and brand recognition. This acquisition aligns with FullBeauty’s mission to provide high-quality, on-trend fashion for plus-size women and highlights the company's commitment to expanding its reach and influence in the sector. By integrating Avenue.com into its digital mall, FullBeauty is poised to enhance its market position and offer a seamless shopping experience across its various brands, leveraging Avenue's robust online platform to drive growth and customer engagement.