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Gopuff Partners with Tom Brady to Drive Innovation in Instant Commerce
Slice of Retail Team
June 24, 2024
Key Highlights:
Tom Brady joins Gopuff in a multi-year partnership to drive innovation.
Exclusive product collaborations and new health & wellness category.
Introduction of 'The Brady Bag' and Team Brady's E1 electric powerboat racing team partnership.
Partnership follows Gopuff’s national brand campaign launch.
Source (Business Wire)
Notable Quotes:
“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips. I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”
“We’re thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue. For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation and leading teams to victory.”
Our Take:
The partnership between Gopuff and Tom Brady is a strategic move that leverages Brady's widespread influence and Gopuff's innovative delivery model. This collaboration promises to bring fresh, exclusive products to Gopuff’s platform, enhancing the customer experience. By introducing new health and wellness categories and leveraging Brady’s brand, Gopuff can tap into a broader market segment. The partnership also aligns with Gopuff’s recent national brand campaign, aiming to solidify its position as a leader in the instant commerce industry. This move is set to not only drive growth and awareness but also redefine the future of instant delivery services.