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- Greyson Clothiers Secures $20M Series A for Global Expansion
Greyson Clothiers Secures $20M Series A for Global Expansion
Slice of Retail Team
February 13, 2025
Key Highlights:
$20M Series A funding led by NewBound Ventures and Chris Koch, CEO of New Era.
Strategic investors include Tom Nolan (CEO, Kendra Scott), David Chu (Founder, Nautica), and returning brand supporters like Justin Timberlake and PGA pros.
Growth plans include global expansion, brick-and-mortar retail, direct-to-consumer (DTC) channels, and wholesale partnerships.
Retail expansion in key cities including Denver, West Palm Beach, New York, New Orleans, and Atlanta.
New womenswear line further positioning Greyson as a leading lifestyle brand.
Source: PR Newswire
Notable Quotes:
"The opportunity to have these amazing individuals join our community (Pack) is beyond a dream. Our stories are now shared with the same motivation: to build a Pack based on loyalty, passion, and the drive to create."
"We are excited to support Greyson as it continues to innovate and lead the market in premium performance lifestyle apparel. We are consistently impressed with their ability to create clear go-to-market strategies based on storytelling and specialized products."
Why This Matters:
This funding marks a major milestone for Greyson Clothiers, a Detroit-based brand redefining premium performance apparel. The capital infusion will drive international growth, retail expansion, and innovation in product design, further cementing Greyson’s position in the luxury sportswear market. With a strong investor lineup and a growing consumer base, Greyson is poised for significant impact in the lifestyle and performance apparel industry.