Grocery TV Partners with Harps Food Stores

Author

Slice of Retail Team
June 17, 2024

Key Highlights:

  • Grocery TV expands network by 145 stores through Harps Food Stores partnership.

  • Harps leverages Grocery TV's in-store media solution to engage shoppers.

  • Partnership enhances marketing visibility and shopper experience.

  • Grocery TV’s CMS simplifies campaign management for Harps.

Source (PR Newswire)

Notable Quotes:

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"Our goal is to make it easy for retailers to set up, manage, and monetize their in-store retail media networks."

Don Oelke, Co-founder and COO at Grocery TV
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"Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS."

David Ganoung, Senior VP of Marketing and Chief Marketing Officer at Harps

Our Take:

This strategic partnership between Grocery TV and Harps Food Stores signifies a significant advancement in the integration of digital media within the retail environment. By leveraging Grocery TV’s comprehensive in-store media solutions, Harps can enhance shopper engagement and streamline their marketing efforts. This collaboration not only increases the visibility of Harps' marketing initiatives but also demonstrates the growing importance of digital transformation in the grocery industry. As Grocery TV continues to expand its network, it solidifies its position as a leader in in-store retail media, providing retailers with innovative tools to connect with customers effectively.