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GroupBy and adCAPTCHA Forge Partnership to Combat Fraud
Slice of Retail Team
December 12, 2024
Key Highlights:
GroupBy Inc. partners with adCAPTCHA to combat eCommerce fraud through advanced bot detection and personalized shopping experiences.
Enhanced user satisfaction and revenue potential through targeted advertising seamlessly integrated into adCAPTCHA’s verification process.
AI-driven insights and reporting help retailers make data-driven decisions by eliminating bot activity from analytics.
Better AI training with clean data, improving search accuracy and relevance for eCommerce platforms.
Source: Business Wire
Notable Quotes:
“By partnering with adCAPTCHA’s cutting-edge technology, we enable retailers to integrate sophisticated security measures that not only protect their platforms but also open new opportunities for engagement.”
“Our partnership with GroupBy will deliver accurate results for digital platforms, cutting out bot traffic and reducing infrastructure costs, helping brands to optimize their marketing spend during a turbulent economic climate.”
Our Take:
This partnership between GroupBy and adCAPTCHA represents a forward-thinking move in the eCommerce space, addressing two critical challenges: security and personalization. By combining robust bot protection with data-driven product discovery, this collaboration empowers retailers to create a more engaging, safe, and profitable digital shopping experience. The added layer of monetizing security through targeted ads makes this partnership not just a defensive strategy but also a revenue-enhancing opportunity. It’s a win-win for retailers and customers alike in an increasingly competitive and fraud-prone online marketplace.