- Slice of Retail
- Posts
- GUESS Launches GUESS Again, a Recycling Initiative with SuperCircle
GUESS Launches GUESS Again, a Recycling Initiative with SuperCircle
Slice of Retail Team
October 15, 2024
Key Highlights:
GUESS partners with SuperCircle to launch a customer textile recycling program.
Customers can trade in used clothing at GUESS stores or via mail for discounts on future purchases.
SuperCircle manages the tech interface and processing for fiber-specific textile recycling.
Partnership with Homeboy Threads enhances reuse and recycling efforts.
GUESS Again helps reduce textile waste and promotes sustainable business models.
Source: Business Wire
Notable Quotes:
“Our partnership with SuperCircle represents another strong step toward our ACTION GUESS commitment to develop more circular business models.”
“SuperCircle is proud to partner with GUESS on its journey to achieving true textile circularity."
Our Take:
This partnership between GUESS and SuperCircle signifies a critical shift toward sustainability in the fashion industry. By offering customers a seamless recycling experience through both in-store and mail-in options, GUESS is making strides in reducing textile waste while engaging its consumer base. With SuperCircle's advanced recycling technology and Homeboy Threads’ social enterprise model, GUESS Again demonstrates the brand's commitment to more circular and eco-conscious business practices. This initiative is not only a win for sustainability but also a strong incentive for customers to contribute to a more responsible fashion ecosystem.