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- Howie Mandel Joins Skechers: A New Partnership Born from a Sneaky Discount Attempt
Howie Mandel Joins Skechers: A New Partnership Born from a Sneaky Discount Attempt
Slice of Retail Team
August 16, 2024
Key Highlights:
Howie Mandel caught trying to score a discount on Skechers Hands Free Slip-ins®.
Skechers invites Mandel to join their ambassador team and lead a new marketing campaign.
Mandel praises Skechers for comfort and accessibility, especially for his OCD.
Source (Business Wire)
Notable Quotes:
“This is penance for trying to get away with that discount—but honestly, their comfort is worth it. I've been a devoted fan of the brand for years, so the thought of shooting Skechers ads in Skechers Hands Free Slip-ins—and having a new footwear wardrobe—is the kind of payback I’m thrilled to have.”
“America’s got Skechers—and now Skechers has Howie Mandel! The way we found him buying our new Skechers Hands Free Slip-ins was so funny, we’re making it his inaugural Skechers campaign.”
“Through decades of comedy and charisma, he possesses a magnetic personality that has endeared him to millions. We're glad that his life has changed for the better since discovering our Skechers Hands Free Slip-ins, and that he wants to share our message of comfort with the world.”
Our Take:
Howie Mandel’s impromptu stunt at a Skechers store has not only provided him with a new wardrobe of his favorite shoes but also highlights Skechers' ability to connect with influencers organically. By turning a comedic moment into a full-blown marketing campaign, Skechers demonstrates its agility and understanding of modern branding. This partnership not only brings Skechers into the spotlight but also underlines the brand's focus on comfort and accessibility—values that resonate deeply with today’s consumers.