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- Igloo Partners with TravisMathew for Exclusive Golf-Inspired Cooler Collection
Igloo Partners with TravisMathew for Exclusive Golf-Inspired Cooler Collection
Slice of Retail Team
August 20, 2024
Key Highlights:
Igloo’s first-ever golf-inspired collaboration with TravisMathew.
Five-piece collection includes two new soft coolers and drinkware.
Designed for use on and off the golf course with premium materials.
Available now at igloocoolers.com, travismathew.com, and TravisMathew stores.
Source (Business Wire)
Notable Quotes:
"There is no better brand alignment for Igloo’s first foray into the golf category than with TravisMathew, one of the leading, most reputable golf performance apparel brands out there."
"This collaboration is a fusion of TravisMathew's creative and innovative design and Igloo’s unmatched product expertise. Together, we're delivering a premium line of coolers and drinkware that blend functionality on and off the course, with a special focus on incorporating golf-specific features."
Our Take:
The partnership between Igloo and TravisMathew marks a significant entry into the golf market for Igloo, leveraging TravisMathew's design prowess to appeal to a new audience. This collaboration is a smart move, blending the technical functionality of Igloo’s coolers with the stylish, golf-centric approach of TravisMathew. The collection is poised to be a hit among golfers and outdoor enthusiasts alike, offering both practicality and aesthetic appeal. This strategic partnership could set a precedent for future collaborations in the lifestyle and outdoor product sectors.