• Slice of Retail
  • Posts
  • Instacart Expands Caper Cart Capabilities with Gamified Quests, Coupons, and Aisle-Aware Ads

Instacart Expands Caper Cart Capabilities with Gamified Quests, Coupons, and Aisle-Aware Ads

Author

Slice of Retail Team
October 16, 2024

Key Highlights:

  • New Caper Cart features: Gamified quests, location-based coupons, and aisle-aware ads.

  • Enhanced customer engagement: Offers personalized, interactive shopping experiences.

  • Retailers on board: Schnucks and Wakefern Food Corp. among early adopters.

  • Major brand partnerships: General Mills and PepsiCo piloting innovative ad formats.

Source: PR Newswire

Notable Quotes:

❝

“Caper Carts are ushering in a new era at the grocery store – making shopping more delightful while delivering a seamless experience for customers, retailers, and brands.”

David McIntosh, Chief Connected Stores Officer at Instacart
❝

“By testing tailored advertising on Instacart's smart Caper Carts, we can connect directly with consumers the moment they turn down an aisle."

Mike Glaser, VP Commerce Marketing at PepsiCo
❝

“With advertising capabilities on Instacart's AI-powered Caper Carts, we're now poised to connect with our consumers at a critical moment.”

Raquel Navarrski, VP Ecommerce and Pureplay Sales at General Mills

Our Take:

Instacart's latest Caper Cart innovations demonstrate how AI and technology can revolutionize brick-and-mortar shopping. By combining gamified elements, personalized coupons, and in-store ads, Instacart is significantly enhancing the customer journey. These features not only drive engagement but also provide retailers and brands with powerful tools to target shoppers in real-time. Instacart is positioning itself at the forefront of the smart retail space, offering a hybrid experience that bridges online convenience with in-store engagement, setting new benchmarks for customer interaction and satisfaction.