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Journeys Appoints Stacy Doren as EVP and Chief Marketing Officer

Author

Slice of Retail Team
July 29, 2024

Key Highlights:

  • Stacy Doren appointed as EVP and Chief Marketing Officer, effective August 1, 2024.

  • Doren has a 24-year tenure at Levi's, most recently as VP of Americas Marketing.

  • She will lead all marketing functions at Journeys, focusing on consumer-centric strategies.

  • Doren's appointment marks a new chapter in Journeys' pursuit of brand excellence.

Source (Business Wire)

Notable Quote:

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"Stacy is an exceptional marketing leader with a resolute commitment to consumer-centric strategies. Her brand-building capabilities and strategic foresight make her the ideal partner in shaping Journeys' future chapters. Stacy's appointment symbolizes our increased pursuit of brand excellence to strengthen the relationship with our consumers and empower Journeys to stay at the forefront of youth culture in the years ahead."

Andy Gray, President at Journeys Group

Our Take:

The appointment of Stacy Doren as Executive Vice President and Chief Marketing Officer at Journeys is a strategic move poised to strengthen the brand's market position. With Doren's extensive experience at Levi's, where she successfully revitalized the brand and drove significant commercial success, Journeys is set to benefit from her consumer-centric approach and innovative marketing strategies. This leadership change reflects Journeys' commitment to enhancing its brand relevance and connection with youth culture, ensuring continued growth and industry leadership.