Knix Expands Retail Presence with Holt Renfrew

Author

Slice of Retail Team
April 03, 2025

Key Highlights:

  • Knix debuts in six Holt Renfrew locations, including pop-ups in Toronto and Vancouver

  • Curated in-store and online assortment includes leakproof underwear, swimwear, shapewear & more

  • Pop-ups available until May 26th at Bloor Street and Vancouver locations

  • Permanent Knix selection available at Yorkdale, Square One, Calgary, and Ogilvy stores

  • Elevated customer experience aligns with both brands’ premium positioning

Source: PR Newswire

Notable Quotes:

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“This partnership with an iconic Canadian retailer who we've long admired, is an incredible opportunity for Knix to expand its customer base.”

Joanna Griffiths, Founder and President at Knix
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“Introducing this innovative, female-led Canadian brand to our customers is a wonderful new addition to our assortment.”

Carolyn Wright, Senior Vice President, Product at Holt Renfrew

Why This Matters:

This collaboration signifies a strategic expansion for Knix from its direct-to-consumer roots into high-end retail, reinforcing its position as a leader in innovation and inclusivity within the intimates and activewear market. By aligning with Holt Renfrew, Knix not only broadens its consumer reach but also enhances its brand prestige, offering an immersive in-person shopping experience that complements its robust online presence.