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Kohl's Unveils Holiday Plans with Affordable Gifts and New In-Store Experiences
Slice of Retail Team
October 11, 2024
Key Highlights:
Nearly double the gift options this holiday season, with prices starting at $3.
Kohl’s Value Gift Shop features stocking stuffers and grab-and-go gifts, many under $5.
Expanded seasonal decor offerings, including a new in-store Kohl’s Tree Farm.
Enhanced shopping experience with interactive digital tools like the Gifting Quiz.
Kohl’s Rewards Visa® introduces expanded earning power for holiday shoppers.
Source: Business Wire
Notable Quote:
“Kohl’s understands how busy the holiday season is for families, so we’re ready to help with everything they need to prepare and celebrate from decorating to gifting and hosting. Our expanded assortment across categories further positions Kohl’s as a destination for gifting at great prices.”
Our Take:
Kohl’s strategic holiday initiatives underscore its focus on affordability, convenience, and an enhanced shopping experience. With nearly twice as many gift options this year, the brand aims to be a go-to destination for holiday shoppers seeking value and variety. The addition of curated displays, expanded seasonal decor, and the debut of the Babies“R”Us partnership allows Kohl’s to appeal to a broader customer base. By integrating digital tools like interactive gift quizzes and enhancing loyalty rewards through the Kohl’s Rewards Visa®, Kohl’s continues to strengthen its omnichannel approach, catering to both in-store and online shoppers this holiday season.