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Kohl’s Unveils New Brand Platform “Where Families Come First”

Author

Slice of Retail Team
September 05, 2024

Key Highlights:

  • Kohl’s launches “Where Families Come First” to celebrate real family moments.

  • New campaign “When Life Gets Real, Start Here” highlights everyday family experiences.

  • Customers can share their real family moments with #KohlsFinds or @kohls for a chance to be featured on Kohl’s social media.

  • Kohl’s Cash Ultimate Giveaway event from September 6-8, offering millions in instant Kohl’s Cash coupons.

Source (Business Wire)

Notable Quote:

❝

“With our new platform, we have an opportunity to emotionally connect with new and existing customers, including families in all of their forms.”

Christie Raymond, Chief Marketing Officer at Kohl’s

Our Take:

Kohl’s new brand platform, “Where Families Come First,” reflects the retailer’s effort to resonate with modern families by emphasizing authenticity over perfection. This strategic shift aligns with growing consumer demand for relatable, real-life marketing. The campaign highlights Kohl’s dedication to offering practical solutions for life’s milestones, reinforced by its popular Kohl’s Cash program and strong product partnerships. The inclusion of user-generated content through #KohlsFinds further strengthens customer engagement, making it clear that Kohl’s aims to be a trusted destination for today’s diverse families.