Lee® Debuts Denim-Inspired Handbags on Tiktok Shop

Author

Slice of Retail Team
November 04, 2024

Key Highlights:

  • Launches on Tiktok Shop for early holiday shopping.

  • Three unique tote designs inspired by denim heritage.

  • Prices range from $30 to $48.

  • Available on Lee.com, MontanaWest.com, and Amazon.

Source: Business Wire

Notable Quote:

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“Lee has a loyal female customer and we are excited to offer her pieces that complement the jeans she already loves. Montana West understands how to authentically interpret a brand’s style in their designs. They have a robust following on social media and we’re excited to introduce this bag to their fans."

Jimmy Shafer, Senior Vice-President at Lee

Our Take:

Lee’s new handbag collection reflects the brand’s classic denim aesthetic while embracing popular trends in vegan and denim accessories. This affordable, fashionable range should resonate well with Lee’s dedicated female audience, offering both style and practicality as a complement to the Lee jeans they already love. With Montana West's established social media influence, this partnership strategically positions Lee’s new collection for visibility and appeal among modern fashion consumers, especially through Tiktok Shop’s dynamic platform just in time for holiday shopping.