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Lee® and HEYDUDETM Unveil New Collaboration Featuring Chase Stokes

Author

Slice of Retail Team
June 25, 2024

Key Highlights:

  • New collection: Lee® and HEYDUDE™ collaboration featuring Chase Stokes.

  • Inspired by coastal vibes: Soft washed denim shorts, illustrated tees, and shoes.

  • First Lee collaboration on Amazon: Featuring men’s, women’s, and unisex styles.

  • Available now: Purchase on Lee.com, Amazon.com, and HEYDUDE.com.

Source (Business Wire)

Notable Quotes:

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“The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from HEYDUDE.”

Paul Nugent, SVP Chief Marketing Officer at HEYDUDE
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“HEYDUDE is the ideal partner to bring a Lee denim-inspired shoe to market. The brand’s popularity and focus on playful comfort resonates with our customer, and we’re excited to add tops and shorts – a full lifestyle approach – to this capsule.”

Joe Broyles, Vice-President of Global Collaborations at Lee

Our Take:

The collaboration between Lee® and HEYDUDE™ represents a strategic fusion of heritage and contemporary style, perfectly timed for the summer season. By enlisting Chase Stokes, a popular figure among younger audiences, the campaign is set to attract a diverse customer base. The inclusion of this collection on Amazon marks a significant milestone for Lee, expanding its reach and accessibility. This partnership not only celebrates the legacy of Lee’s denim but also showcases the playful comfort synonymous with HEYDUDE, making it a notable addition to both brands' portfolios.