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- Levi Strauss & Co. Appoints Dario Aguilar as Managing Director for Latin America
Levi Strauss & Co. Appoints Dario Aguilar as Managing Director for Latin America
Slice of Retail Team
October 30, 2024
Key Highlights:
Dario Aguilar appointed as Levi Strauss & Co.’s Managing Director for Latin America, effective December 2.
Reports to EVP and Chief Commercial Officer Gianluca Flore.
Aguilar to lead Levi’s brand-led, DTC-first strategy across Latin America.
Brings over 25 years of experience in retail and commercial operations, including roles at Sephora, C&A, Adidas, and Nike.
Source: Business Wire
Notable Quotes:
“I am pleased to welcome Dario to our commercial team as we continue to rewire the company to operate as a world-class retailer and establish our denim lifestyle leadership in Latin America and globally.”
“It is a career highlight and honor to join LS&Co. and be part of leading the next chapter of growth for the Levi’s® brand in Latin America.”
Our Take:
Dario Aguilar’s extensive experience with top retail brands like Sephora, Adidas, and Nike makes him a strategic asset as Levi Strauss & Co. aims to expand its DTC and wholesale channels in Latin America. His proven ability to drive omnichannel growth aligns well with Levi’s goals of establishing itself as a top-tier lifestyle brand in the region, building on Levi’s strong brand equity and consumer loyalty. This appointment signals Levi’s commitment to Latin America, a market rich in opportunity for sustainable and consumer-focused growth.