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Liquid Death Appoints New Leaders to Drive Retail Expansion and Strategic Growth
Slice of Retail Team
October 09, 2024
Key Highlights:
Mike Fine named Chief Retail Officer, leading retail expansion and distribution.
Marisa Bertha promoted to Chief Strategy Officer to drive strategy and growth initiatives.
Liquid Death scales its retail and distributor presence amidst high demand.
The brand continues to gain market share with innovative product lines like iced tea.
Source: Business Wire
Notable Quotes:
“There is a huge opportunity to accelerate our retail presence and market share, especially as we diversify with category-expanding products like iced tea.”
“I'm exhilarated to bring the experience I've lived at other high growth brands and apply proven sales and marketing know-how to advance Liquid Death's position in the market.”
“We’ve built a multi-category beverage platform and are gaining significant momentum.”
Our Take:
Liquid Death's strategic leadership appointments signal the brand's commitment to scaling operations and solidifying its position in the market. Mike Fine’s extensive experience in retail sales and distribution is a valuable asset as the company seeks to accelerate its presence across various channels. Meanwhile, Marisa Bertha’s promotion highlights the importance of a well-rounded strategy that leverages data and product innovation to boost growth. With its unique mix of humor-driven marketing and health-conscious products, Liquid Death is positioned to continue its rapid rise within the non-alcoholic beverage industry.