Liquid Death Appoints New Leaders to Drive Retail Expansion and Strategic Growth
Slice of Retail Team
10/09/2024
Key Highlights:
- Mike Fine named Chief Retail Officer, leading retail expansion and distribution.
- Marisa Bertha promoted to Chief Strategy Officer to drive strategy and growth initiatives.
- Liquid Death scales its retail and distributor presence amidst high demand.
- The brand continues to gain market share with innovative product lines like iced tea.
Source: Business Wire
Quotes
“ “There is a huge opportunity to accelerate our retail presence and market share, especially as we diversify with category-expanding products like iced tea.” ”
Mike Cessario, Founder & CEO at Liquid Death
Our Take:
Liquid Death's strategic leadership appointments signal the brand's commitment to scaling operations and solidifying its position in the market. Mike Fine’s extensive experience in retail sales and distribution is a valuable asset as the company seeks to accelerate its presence across various channels. Meanwhile, Marisa Bertha’s promotion highlights the importance of a well-rounded strategy that leverages data and product innovation to boost growth. With its unique mix of humor-driven marketing and health-conscious products, Liquid Death is positioned to continue its rapid rise within the non-alcoholic beverage industry.
