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- LTK Announces 2024 Most Loved Awards: Top Trends & Products
LTK Announces 2024 Most Loved Awards: Top Trends & Products
Slice of Retail Team
February 17, 2025
Key Highlights:
Annual Most Loved Awards: Based on data from hundreds of thousands of LTK Creators and a community of 40M+ consumers.
$5B in Annual Sales: LTK Creators influence massive shopping trends, with a Most Loved winner purchased every second in 2024.
Expanding Beyond Fashion & Beauty: New categories include activewear, furniture, home accessories, technology, and recipes.
Trending Aesthetics: Sporty, luxe, and western-inspired styles are dominating, along with a shift toward timeless essentials and affordable luxury.
Top Products: Items from Nike, Abercrombie & Fitch, Sephora, Lululemon, Anthropologie, and more rank among 2024’s favorites.
Source: Business Wire
Notable Quote:
"This year’s winners signify interests among trends we don’t see going away anytime soon—sporty, luxe, and western-inspired aesthetics are here to stay in 2025. The love for timeless, elevated essentials and affordable luxury signals a shift in consumer priorities toward quality and wearability."
Why This Matters:
The LTK Most Loved Awards are a powerful reflection of consumer shopping behavior, offering brands and retailers insights into the most in-demand products across fashion, beauty, and lifestyle categories. With LTK’s proprietary Benchmark™ data, these awards highlight what’s driving engagement, impressions, and sales across the platform—shaping 2025's biggest trends in commerce and influencer marketing.