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LTK Launches LTK DM for Seamless Shopping via Instagram

Author

Slice of Retail Team
June 24, 2024

Key Highlights:

  • LTK DM allows creators to share shopping details directly via Instagram comments.

  • Instant automated DMs provide direct links to product recommendations.

  • Increases earnings for creators by converting comments into sales.

  • Integrated into LTK Creator app, eliminating the need for separate tools.

  • Globally available, enhancing the shopping experience for all users.

Source (Business Wire)

Notable Quote:

❝

"LTK has been a pioneer and an innovator in helping creators offer the most convenient shopping experience through social media platforms. And, more importantly, LTK has done it in a way that helps creators build their own community and destination."

Kit Ulrich, General Manager at LTK's Creator Shopping Platform

Our Take:

The introduction of LTK DM marks a significant advancement in the creator economy, providing a seamless integration for Instagram users to shop directly from their favorite creators’ posts. This feature not only enhances user engagement but also significantly boosts creators' earning potential. By automating the sharing of shopping links through direct messages, LTK DM streamlines the shopping process, making it more efficient for both creators and shoppers. This innovative tool reaffirms LTK's commitment to supporting creators’ economic success and adapting to the evolving social media landscape.