LTK Launches Video-First App Experience for Shoppers

Author

Slice of Retail Team
August 01, 2024

Key Highlights:

  • New Full-Screen Continuous Video: Immersive, shoppable video feed for seamless viewing.

  • Daily Drops Feature: Quick access to the latest shoppable videos from followed creators.

  • Enhanced Creator Earnings: Video content drives 64% more click-outs and boosts earnings by up to 46%.

  • LTK’s Commitment: Continual investment in innovative video features for creators and shoppers.

Source (Business Wire)

Notable Quote:

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“With the introduction of Full-Screen Continuous Video and Daily Drops, we are making the LTK app a more immersive and entertaining shopping experience to discover, watch and shop creators’ content. Video is critical for creators, and by transforming the LTK app into a video-first platform, LTK is helping our creators earn more by directly catering to shoppers' preferences.”

Kit Ulrich, General Manager, Creator Shopping Platform at LTK

Our Take:

LTK's strategic shift to a video-first platform marks a significant milestone in the evolution of creator commerce. By introducing Full-Screen Continuous Video and Daily Drops, LTK not only enhances the user experience but also significantly boosts creators' engagement and earning potential. This move aligns perfectly with the growing consumer preference for video content, particularly among Gen Z, and underscores LTK's commitment to innovation and supporting creator success. As video continues to dominate digital content consumption, LTK's investment in these features is likely to set new standards in the creator economy, offering a robust and dynamic platform for both creators and shoppers.