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Lucky Partners with Ulta Beauty to Revolutionize Omnichannel Shopping

Author

Slice of Retail Team
February 26, 2025

Key Highlights:

  • Seamless DTC Integration: Beauty brands can now sync their websites and marketing with Ulta Beauty’s real-time store inventory.

  • Real-Time Product Availability: Customers can check in-store stock at over 1,400 Ulta Beauty locations while shopping online.

  • Same-Day Fulfillment: Shoppers can opt for same-day pickup or delivery from local Ulta Beauty stores.

  • Enhanced Customer Experience: This partnership bridges the gap between online shopping and brick-and-mortar convenience.

  • Scalable Retail Solution: Ulta Beauty’s national supply chain powers omnichannel fulfillment for beauty brands.

Source: Business Wire

Notable Quote:

❝

"The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape. As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it's crucial for brands to adapt and innovate. By integrating Ulta Beauty's in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility, and choice."

Sneh Parmar, Co-Founder at Lucky

Why This Matters:

As the beauty industry evolves, consumers expect frictionless shopping experiences that combine the ease of online browsing with the instant gratification of in-store purchasing. Lucky’s partnership with Ulta Beauty empowers brands to meet this demand, offering a first-of-its-kind integration that enhances both digital and physical shopping experiences. This initiative not only benefits beauty brands by driving omnichannel sales but also redefines convenience for shoppers nationwide.