LUUM Closes $30M Series A & Names Jo Lawson as CEO

Key Highlights:

  • LUUM secures $30M in Series A funding, led by Long Journey Ventures, Artifact Capital, and Boardman Bay Capital Management.

  • Jo Lawson appointed as CEO, transitioning from President; Co-Founder Nathan Harding steps into CTO role.

  • Strategic retail collaborations with Ulta Beauty and Nordstrom to roll out next-gen technology in June 2025.

  • Focus on Beauty Experience Automation, combining AI and robotics to transform the lash extension industry.

Source: Business Wire

Notable Quotes:

“Leading the talented team at LUUM comes at a pivotal moment in the industry when technology and beauty are converging like never before."

Jo Lawson, CEO at LUUM

“Jo is perfect for LUUM’s next phase of growth. Her dedication to the client experience and pushing the boundaries of technology ensures better solutions for our clients, lash artists and partners.”

Nathan Harding, CTO at LUUM

Our Take:

LUUM is at the forefront of a transformative movement in the beauty industry, blending advanced robotics and AI to redefine service standards. The $30M Series A funding underscores investor confidence in LUUM's vision for Beauty Experience Automation, with partnerships at major retailers like Ulta Beauty and Nordstrom validating its market potential. Jo Lawson’s extensive experience in brand strategy and innovation positions LUUM to lead this tech-driven evolution in beauty services, setting new benchmarks for customer satisfaction and operational excellence.