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Macy’s Launches Arch Studio for Stylish Home Essentials

Author

Slice of Retail Team
March 28, 2025

Key Highlights:

  • New private brand offers curated home goods across bedding, bath, and kitchen

  • Designed for style and affordability, blending form and function

  • Three years of customer research informed product development

  • Modern materials like bamboo, glass, and stainless steel used

  • Available via macys.com, mobile app, and nationwide stores

Source: Business Wire

Notable Quote:

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“We are excited to introduce Arch Studio, a brand that embodies our belief that everyone should have a home they love. Arch Studio empowers savvy home enthusiasts to bring their vision to life with pieces that offer both style and value.”

Emily Erusha-Hilleque, SVP of Private Brands at Macy’s

Why This Matters:

The launch of Arch Studio marks a strategic step in Macy’s ongoing revitalization of its private brands. By introducing an accessible, style-forward line grounded in extensive consumer research, Macy’s reinforces its role as a leader in home retail. Arch Studio not only modernizes essential categories but also meets evolving customer demands for personalization, quality, and value—all while aligning with Macy’s broader brand transformation efforts.